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Tips on Making Zillow Work for You.

The launch of Zillow has changed how the real estate world functions. Zillow is a website that assists both buyer and sellers in a somewhat confusing housing market.

Zillow strives to bring simplicity to the world of real estate. Thanks to Zillow Americans now have access to free and instant valuations on their homes. Zillow has plans to keep the website as user friendly as possible by staying up to date on their tools and adding new ones.

Zillow has provided a fast and easy to use tool to determine the market value of your home. Zillow is able to provide this information because they use publicly available data which include tax records.

The tools Zillow uses have an estimated margin of error less than 10%. Even though online tools can’t be 100% accurate Zillow plans to continually update their software to provide a better user experience.
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Zillow has drawn the attention of real estate agents who fear that websites like this could hurt their business.
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Technology and innovative companies like Zillow force change in stagnant industries.
New technology should be viewed optimistically and used to forward your business.

The main question you should be asking is how you can use Zillow to your advantage. The biggest asset Zillow has is pricing information so you must combine that with value you provide to buyers.

Even though pricing information is important there are others that can be equally valuable.

Information is important but you cannot survive on information alone. Information requires action and the knowledge to turn it into a profit. Knowledge is the key to interpreting the information.

Experience and knowledge in the real estate world is a great start in understanding the information provided by Zillow.

The goal you have should be the same as Zillows. The goal should be catering to your clients demands and providing the tools to fit their needs.

This is one way you can make Zillow fit your needs.

Study Zillow and find ways you can improve upon their software.

Zillow can be used in many ways and one of them is to help with client presentations. Show your client comparisons between what Zillow can offer and what you can provide.

The value estimation tool is a great way to teach and inform your clients.

Show the client data provided by Zillow and be honest with them about whether or not you can save them money or what additional services you provide.

Zillow might have a better price, but you can provide a better service and value.

Value and Service are important parts of a professional relationship.

At the end of the you get what you pay for.